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The La Quinta Art Festival ZAPP Monitor Jury

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The Jurors
Separate jurors for each medium were chosen because of their expertise in that particular medium. There were five jurors, of which three were artists and the other two were educators or gallery owners. The show chose the artist jurors from the previous years show based on the quality of their work and their ethics.
The Jury Process
La Quinta chose to do their jurying with the jurors at home being able to log onto a password protected section of the ZAPP web site. They were only able to see the medium that they were jurying. The show had the ability to log in at any time to see how far the jurors had gotten in their scoring. Letting the jurors remain at home gave the show a higher caliber of jurors than if they had to settle on only those who could make the trip. They had three days to jury, mid week so it didnít interfere with artists show schedules. La Quinta made sure there were people standing by to answer the phone if the jurors had any questions. Before they started, the show questioned each juror about their computers to make sure they each had at least a nineteen-inch monitor.
They used a template that showed thumbnails, artist statement and scoring, but encouraged the jurors to click on the thumbnails to enlarge the images to the 700 square pixel size to evaluate the art.

ZAPP monitor jury template similar to the one used by La Quinta

Unlike a 15 second per artist jury where if you have a question, blink or sneeze, you stand a chance of missing something, in this format you always had the option to go back through and change a score if you felt that you made a mistake anytime in the three days.
The final criteria was a question that the La Quinta show adapted from the Sausalito show, and this only applied to artist jurors. ďWould you like to have this person next to or across from you. Would you be proud to have this person as a neighbor?Ē
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Tips from jurying a few different art shows

Wearable fiber
At issue is the jury slide photographer who uses the same models for different artists. Itís confusing to the jury because they donít know if the same artist is applying more than once.
Multiple applications with the same booth slide
One artist applied twice in the same medium, twenty seconds apart with different art shots but the same booth shot. Because the applications were submitted so close together, the two sets of artistís slides came up back to back. Having the same booth image appeared confusing.
Jewelry
Though you canít see the actual work in a jewelers booth, do the pictures hanging in the back of the booth have anything at all to do with the pictures of the work that you just looked at. And I recommend that if itís not a picture that youíre using for a jury image, that itís part of the same cohesive body of work. Itís an opportunity show a few additional images of your work to the jury.
Cohesive body of work
One thing that keeps people out of the top show is not having a cohesive body of work that was made at the same time. Some people try to put in everything that they do. They need to put in four or five pieces that look like the same artist made them at the same time. If there are different backgrounds, jurors can be confused. Did they make one piece a year or have they used four different photographers. And if they donít have a professionally taken booth shot, it doesnít work. The booth needs to have the same stuff in it. It canít be, ďthis is my new work but this is my booth shot from five years ago.Ē
Professional photography and image prep
Anyone who thinks that they can photograph their own jury slides has almost no chance of getting into the top shows. Itís not how good those slides look to you or how good a job you did, itís how good they look compared to everyone elseís slides. And if everybody else is having their images post processed to make the image quality look perfect, itís apples to apples and a level playing field. Any other thing is apples to oranges and the oranges arenít getting in.
Summary
That cohesive body of work and having your slides properly photographed and properly prepped. Itís safe to say that there arenít many artists out there that can do it all themselves and get into the best shows consistently. You have to have good work, good slides and a good marketing look.
I prefer the La Quintaís three day jury process because you can look over your results and feel confidant about it and not be stuck on the ten or fifteen second thing. Jurying like this lends itself to a higher quality of exhibitor. I commend the La Quinta Art Festival for their visionary approach to the whole process. And they are one of the few shows that give out the jury score to any artist that contacts the show.
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The artist who let me do this interview prefers to remain anonymous

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