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The Importance of Promoting your Web
Site
to your Art Show Viewers |
"If you build it, they will come" (not unless they know it's there) |
A web site is nothing more then a sales
tool, like your booth at an art show. It's a venue to market your work.
Both are as successful as the promotion that goes into them. |
There are two basic differences between
the two. |
| The art show management is
responsible for the promotion that results in attendance which leads
to potential sales. With your web site, you are responsible for the
promotion which leads to web site visitors which results in
potential web site sales. |
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| Your art show space is confined
to a ten foot square area, which has to contain your art work, a way
in which to display it, and your viewers. Your web site space can be
like an unlimited size, blank canvas, waiting for you to creatively fill it. |
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These are the tools that I use to
promote my own
Web Site www.BermanArt.com
which averages a sale a week.
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The Postcard I send to my art show
customers features my web site URL on the front |
My Postcard advertises my web site |
Use your ARTIST STATEMENT to promote your web site
Make your BOOTH SIGN your web site URL |
My Artist Statement doubles as my Booth Sign |
FEATURE YOUR WEB SITE address on any printed
material |
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I print my own Business
Cards
6 per 8 1/2 x 11 sheet
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I hang this business card
holder from Office Depot on my display (Item # 77501) |
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How some of our clients use their business
cards to promote their web sites.
Dan Day (left) |
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Capture the NAMES and E-MAIL ADDRESSES
of everyone
that's interested in your art |
Download our e-mail capture
form |
| We have created an e-mail
capture form, which can hang in your booth. You want the
names and e-mail addresses of everybody that's interested in
your art work, not just the people who purchase. |
| We use a program called WorldMerge
(PC only) which allows you to quickly and easily generate large
numbers of personalized e-mail messages using your
"internet-ready" database of recipients and a
"template" e-mail message. It also enables you to
address each recipient by their first name so they don't realize
the message is coming from an automated program. As with any
e-mail message you send, it could include hyperlinks to specific
pages on your web site. |
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