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The Importance of Promoting your Web Site
to your Art Show Viewers

"If you build it, they will come" (not unless they know it's there)

A web site is nothing more then a sales tool, like your booth at an art show. It's a venue to market your work. Both are as successful as the promotion that goes into them.
There are two basic differences between the two. 
The art show management is responsible for the promotion that results in attendance which leads to potential sales. With your web site, you are responsible for the promotion which leads to web site visitors which results in potential web site sales. 
Your art show space is confined to a ten foot square area, which has to contain your art work, a way in which to display it, and your viewers. Your web site space can be like an unlimited size, blank canvas, waiting for you to creatively fill it.

These are the tools that I use to promote my own
Web Site www.BermanArt.com which averages a sale a week.

The Postcard I send to my art show customers features my web site URL on the front

My postcard advertises my web site URL
My Postcard advertises my web site

Use your ARTIST STATEMENT to promote your web site
Make your BOOTH SIGN your web site URL

My Artist Statement also serves as a Booth Sign
My Artist Statement doubles as my Booth Sign

FEATURE YOUR WEB SITE address on any printed material

Print your own business cards, 6 per sheet

 

 

 

 


Business Card Holder from Office Depot

I print my own Business Cards
 6 per 8 1/2 x 11 sheet
.

I hang this business card holder from Office Depot on my display (Item # 77501)

DanDayDesigns.com Business Card

How some of our clients use their business cards to promote their web sites. 
Dan Day (left)

Capture the NAMES and E-MAIL ADDRESSES 
of everyone that's interested in your art

E-mail capture form
Download our e-mail capture form

We have created an e-mail capture form, which can hang in your booth. You want the names and e-mail addresses of everybody that's interested in your art work, not just the people who purchase.
We use a program called WorldMerge (PC only) which allows you to quickly and easily generate large numbers of personalized e-mail messages using your "internet-ready" database of recipients and a "template" e-mail message. It also enables you to address each recipient by their first name so they don't realize the message is coming from an automated program. As with any e-mail message you send, it could include hyperlinks to specific pages on your web site.

All photos on this site are available for stock or fine art sales
contact Larry Berman for more information

Slide scanning for ZAPP and other digital jury systems

Jury Slide Photography

1970s ABA and NBA Basketball photographs
specializing in Julius Erving (Dr J) photographs

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Web site content Larry Berman

email Larry Berman - larry@bermanart.com

412-401-8100