Promoting your Small Business Web Site

"If you build it, they will come" (not unless they know it's there)

A web site is nothing more then a sales tool, like running an ad in the newspaper. It's a venue to market your work. Both are as successful as the thought and planning that goes into them.

Promotional material goes into every envelope that gets mailed out
3-1/3x8-1/2 inches
My dentist puts one of these flyers in every envelope that leaves his office

Capture the NAMES and E-MAIL ADDRESSES of everyone that's interested in your business or might purchase from you in the future

E-mail capture form
Download our e-mail capture form

We have created an e-mail capture form, which can hang on the wall in your store, or just leave it lying on the counter near the register. But remember, you want the names and e-mail addresses of everybody that's interested in your shop, not just the people who purchase.
We use a program called WorldMerge (PC only) which allows you to quickly and easily generate large numbers of personalized e-mail messages using your "internet-ready" database of recipients and a "template" e-mail message. It also enables you to address each recipient by their first name so they don't realize the message is coming from an automated program. As with any e-mail message you send, it could include hyperlinks to specific pages on your web site.

All photos on this site are available for stock or fine art sales
contact Larry Berman for more information

Slide scanning for ZAPP and other digital jury systems

Jury Slide Photography

1970s ABA and NBA Basketball photographs
specializing in Julius Erving (Dr J) photographs

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email Larry Berman - larry@bermanart.com