 | The intrinsic vs. extrinsic value of art and how you can give your
art more value through marketing |
| Differences between print and internet marketing and what each can
do for you |
| Examples of publishing books, calendars, greeting cards and posters
and print on demand self publishing through the internet |
| Using web sites, Google, forums and newsgroups, blogs, eBay and
screensavers to market yourself and your artwork |
| What Google looks for |
| How you can promote your web site and how your web site can promote
you |
| Things you can do and things you shouldn't do in web site design or
printed material to drive relevant traffic to your web site |
| Examples of good and bad web site design |
| Example of a good web site that didn't work, and why |
| How having more than one web site can help in your search engine
rankings |
| Marketing Tools:
 | Business card design and printing tips |
| Postcards |
| E-mail marketing |
| What goes into assembling a Press Kit |
|
| Image Security and Copyright Protection on the Web:
| How to add your copyright to your images |
| What works and what doesn't work to protect your images on the web
and why |
| Examples of copyright violation on the web and in print |
| E-bay's VeRO program to protect copyrighted work |
| Digital Millennium Copyright Act |
|
| Selling From a Web Site:
| Tips for selling 2D and 3D art from a web site |
| Do you need a shopping cart? |
| How to maintain accurate color in the images you upload to the web |
| Pricing and selling photographic prints |
| Pricing and selling stock photography from your own web site,
stock agencies and micro stock |
|
| Art Show Marketing Tips:
| Things you can do to your display to help people remember you and
contact you through your web site afterwards |
|
| Barter or Trade your Skills or Artwork |
| Personal appearances:
| Using the promotional material to your advantage |
| Putting together a digital slide show presentation of your work
|
|
| Communication Tips:
| Products and tips that help you remain in contact with people
interested in purchasing your artwork |
|
| Tips and links to resources that supplement the information given in
the seminar |
